Master of Science (M.Sc) in Marketing
Unlock your potential as a modern marketing executive with a 100% online MSc. Master the tools of strategic branding, luxury market management, and ethical leadership to drive long-term profitability and secure your role at the forefront of contemporary business dynamics.
Current Status
Not Enrolled
Price
€3,200.00
Official Course Fee
CHF 4,500 / Full course
Application Processing Fee
€199*
Expected Scholarship
40-50%
After scholarship you may pay
CHF 2700 for Full Course
Modern marketing demands both creative vision and analytical rigour — and a master’s in marketing from a Swiss business school is a powerful credential in this competitive field. This 100% online M.Sc (12 months, 60 ECTS) from Rushford Business School, Geneva, Switzerland covers brand management, consumer behaviour, digital marketing, market research, and marketing strategy. Graduates pursue careers in brand management, digital marketing, market research, and product management across industries.
The programme is built on a management foundation of transformational management, managerial economics, organisational behaviour, and financial management, with a marketing specialisation covering consumer psychology, marketing in a digital world, pricing and distribution strategy, customer experience management, marketing analytics, and global marketing. Students develop practical skills in marketing campaign design, digital channel management, brand positioning, and data-driven performance measurement — applicable across B2C and B2B contexts in diverse industries. The programme also covers corporate restructuring and private equity, ensuring graduates understand the broader business environments in which marketing strategy is formulated.
• Study online at your own pace
– Videos, recorded lectures, interactive content, reading materials
• Simple, structured assessments
– Multiple-choice tests
– Assignment submissions
Eligibility
• A recognized bachelor’s degree in a related discipline (business, commerce, economics, or finance).
• Proficiency in English language.
See language requirement section for more information.
Document Requirements
• A passport size photo (head and shoulders only).
• Identity proof e.g. a copy of passport or any other government-issued identity card.
• Bachelor’s degree or equivalent (degree/higher national diploma etc.).
• Academic transcripts/marks sheets from the bachelor’s degree.
• CV (Optional).
• Identity proof e.g. a copy of passport or any other government-issued identity card.
• Bachelor’s degree or equivalent (degree/higher national diploma etc.).
• Academic transcripts/marks sheets from the bachelor’s degree.
• CV (Optional).
Language Requirements
This program is taught in English. Therefore, you should be comfortable in using English as a language of communication (reading, writing and speaking).
When applying through ApplyMate, no proof of English language proficiency is required.* Application Processing Fee
The application processing fee is EUR 199.
- Payable after initial assessment of your application once your eligibility is confirmed.
- It is refundable if student is not accepted by the institution OR if admission offer is received with scholarship less than 25%.
100% Risk Free
- Payable after initial assessment of your application once your eligibility is confirmed.
- It is refundable if student is not accepted by the institution OR if admission offer is received with scholarship less than 25%.
100% Risk Free
Course Snapshot:
- Institution Rushford Business School
- Study Mode Online (e-Learning)
- Location Online
- Level Masters
- Duration 1 Year
- Credits 60
- Language English
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