Doctor of Business Administration (DBA) in Marketing
Elevate your influence from tactical execution to global market mastery with a doctoral program that redefines the limits of brand strategy. This flexible DBA empowers you to apply robust research methodologies to "wicked" marketing challenges, transforming how you view consumer landscapes and enabling you to find data-backed solutions that drive long-term organizational growth and sustainability.
Current Status
Not Enrolled
Price
€3,200.00
Official Course Fee
CHF 6,000 / Full course
Application Processing Fee
€199*
Expected Scholarship
40-50%
After scholarship you may pay
CHF 3600 for Full Course
Marketing is one of the most intellectually rich and commercially critical management disciplines — and a Rushford DBA positions you at its leading edge. This online DBA (3 years, 180 ECTS) from Rushford Business School, Switzerland combines advanced marketing theory, consumer research, digital strategy, and rigorous applied research. Graduates pursue CMO roles, academic faculty positions, and senior consulting positions in leading organisations.
The programme delivers a business management foundation — managerial skills, cutting-edge leadership, managerial economics, and strategic management — alongside a marketing specialisation and a doctoral research track. Candidates develop advanced expertise in marketing strategy, digital and social media marketing, consumer psychology, brand equity management, market research methodology, and the application of data analytics to marketing decision-making at strategic level. The doctoral research component enables candidates to conduct original research addressing significant marketing management challenges — from consumer response to AI-generated content to brand resilience in crisis — producing scholarship of professional and academic value. Being an EduQua Certified institution, member of ACBSP and IACBE, this Rushford DBA is ideal for senior marketing directors, brand leaders, agency heads, and marketing academics seeking to combine professional practice with doctoral-level intellectual engagement.
Experience a modern, flexible approach to higher education designed for working professionals that combines academic rigor with the convenience of 100% online delivery.
Study at Your Own Pace
- Recorded lectures
- Interactive digital course content
- Comprehensive reading materials
- 24/7 access to Learning Portal
Structured Assessment
- Multiple-Choice Tests
- Assignment submissions
- No stressful "timed" final exams
- Constructive feedback from faculty
Academic Support: While you study at your own pace, you are never alone. The institution's faculty and academic coordinators are available to assist you throughout your learning journey.
Eligibility
Academic Background:
- Masters or an equivalent recognized academic title in Business and Management.
- Masters or an equivalent recognized academic title in any discipline with over 5 years of managerial and/or business experience.
- Bachelors degree or an equivalent recognized academic title in any discipline with over 8 years of managerial and/or business experience.
- Masters or an equivalent recognized academic title in Business and Management.
- Masters or an equivalent recognized academic title in any discipline with over 5 years of managerial and/or business experience.
- Bachelors degree or an equivalent recognized academic title in any discipline with over 8 years of managerial and/or business experience.
English Proficiency:
Applicants must be proficient in English language (reading, writing, and speaking).
See the Language Requirements section below for more details.
Not sure if your degree qualifies? Apply for an initial assessment and our admissions team will confirm your eligibility within 48 hours.
Document Requirements
Please ensure you have clear digital copies of the following documents ready for your application:
Passport Photo: Head and shoulders only.
Identity Proof: Valid passport or government-issued ID card.
Degree: Copy of masters/bachelors/equivalent qualification applicable as per eligibility criteria.
Academic Transcripts: All relevant mark sheets or supporting transcripts.
Work Experience: Proof of work experience such as appointment letter, work experience certificate etc if applicable.
CV / Resume: Optional, but recommended.
Important Note
Documents must be in English or accompanied by a certified translation.
Language Requirements
This program is taught entirely in English. Applicants should be comfortable using English for academic communication, including reading, writing, and speaking.
ApplyMate Advantage
When applying through ApplyMate, no formal proof of English language proficiency (such as IELTS or TOEFL) is required.
* Individual institutions may conduct a brief internal interview if required.
About Rushford Business School
Swiss Quality Certified
Rushford Business School is a premier Swiss institution delivering modern, cutting-edge management programs designed specifically for working professionals aiming for executive career growth.
eduQua Certified: High-level Swiss quality label for further education.
Global Recognition: Member of AACSB, IACBE, and ACBSP.
The right choice for globally recognized business and management degrees.
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Course Snapshot:
- Institution Rushford Business School
- Study Mode Online (e-Learning)
- Location Online
- Level Doctorate
- Duration 3 Years
- Credits 180
- Language English
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