Master of Business Administration (MBA) in Marketing Analytics
Unlock the full package of marketing excellence with a 100% online MBA in Marketing Analytics. Master the industry's most popular tools—from Tableau to Business Analytics algorithms—to present insights that support global business expansion and secure your role as a strategic leader.
Current Status
Not Enrolled
Price
€3,200.00
Official Course Fee
€ 5,500 / Full course
Application Processing Fee
€199*
Expected Scholarship
40-50%
After scholarship you may pay
€3300 for the full course
Marketing has entered its most data-intensive era — and professionals who can combine marketing strategy with advanced analytics are redefining what’s possible in brand management, digital marketing, and customer insight. This 100% online MBA (12 months, 90 ECTS) from the European School of Data Science & Technology (ESDST), Switzerland uniquely combines a full analytics and data science foundation with a deep marketing specialisation. Graduates pursue roles as marketing analytics directors, digital strategy leads, CMOs, consumer insights managers, and senior marketing consultants.
The curriculum is built in two integrated layers. The analytics foundation covers transformational management, managerial economics, data analysis for managers, advanced Excel, Python for analytics, predictive analytics, AI and machine learning, Big Data and NoSQL, data warehousing, data visualisation with Tableau, and ethics in business analytics — giving graduates a genuine data science toolkit. The marketing specialisation then applies this directly through modules in marketing strategy, consumer behaviour, digital marketing, selling strategy, internet marketing strategy and analytics, and marketing research. A Capstone Consulting Project synthesises both layers in a real business context.
Experience a modern, flexible approach to higher education designed for working professionals that combines academic rigor with the convenience of 100% online delivery.
Study at Your Own Pace
- Recorded lectures
- Interactive digital course content
- Comprehensive reading materials
- 24/7 access to Learning Portal
Structured Assessment
- Multiple-Choice Tests
- Assignment submissions
- No stressful "timed" final exams
- Constructive feedback from faculty
Academic Support: While you study at your own pace, you are never alone. The institution's faculty and academic coordinators are available to assist you throughout your learning journey.
Eligibility
Academic Background:
A recognized bachelor’s degree in a related discipline (Business, Commerce, Economics, or Finance).
English Proficiency:
Applicants must be proficient in English language (reading, writing, and speaking).
See the Language Requirements section below for more details.
Not sure if your degree qualifies? Apply for an initial assessment and our admissions team will confirm your eligibility within 48 hours.
Document Requirements
Please ensure you have clear digital copies of the following documents ready for your application:
Passport Photo: Head and shoulders only.
Identity Proof: Valid passport or government-issued ID card.
Degree: Copy of bachelors degree or equivalent qualification.
Academic Transcripts: All relevant mark sheets or supporting transcripts.
CV / Resume: Optional, but recommended for professional programs.
Important Note
Documents must be in English or accompanied by a certified translation.
Language Requirements
This program is taught entirely in English. Applicants should be comfortable using English for academic communication, including reading, writing, and speaking.
ApplyMate Advantage
When applying through ApplyMate, no formal proof of English language proficiency (such as IELTS or TOEFL) is required.
* Individual institutions may conduct a brief internal interview if required.
About European School of Data Science & Technology
Swiss eduQua Certified • Tech Leader
The European School of Data Science & Technology (ESDST) is a leading Swiss institution specializing in high-demand fields like Data Science, Machine Learning, and AI. With students from over 50 countries, ESDST is a global brand name for professionals seeking to master the future of technology.
24/7 Tech Access: Study anytime via our user-friendly Learning Management System.
100% Online: Perfect flexibility for working tech professionals.
Graduation: Exclusive option to attend in-person ceremonies.
Transparent Fees: Advance your career with no miscellaneous or hidden costs.
Bridging the gap between raw data and strategic business intelligence.
Course Snapshot:
- Institution European School of Data Science & Technology
- Study Mode Online (e-Learning)
- Location Online
- Level Masters
- Duration 1 Year
- Credits 90
- Language English
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