Doctor of Business Administration (DBA) in Marketing
Elevate your influence from tactical execution to global market mastery with a doctoral program that redefines the limits of brand strategy. This flexible DBA empowers you to apply robust research methodologies to "wicked" marketing challenges, transforming how you view consumer landscapes and enabling you to find data-backed solutions that drive long-term organizational growth and sustainability.
Current Status
Not Enrolled
Price
€3,200.00
Official Course Fee
CHF 6,000 / Full course
Application Processing Fee
€199*
Expected Scholarship
40-50%
After scholarship you may pay
CHF 3600 for Full Course
Marketing is one of the most intellectually rich and commercially critical management disciplines — and a Rushford DBA positions you at its leading edge. This online DBA (3 years, 180 ECTS) from Rushford Business School, Switzerland combines advanced marketing theory, consumer research, digital strategy, and rigorous applied research. Graduates pursue CMO roles, academic faculty positions, and senior consulting positions in leading organisations.
The programme delivers a business management foundation — managerial skills, cutting-edge leadership, managerial economics, and strategic management — alongside a marketing specialisation and a doctoral research track. Candidates develop advanced expertise in marketing strategy, digital and social media marketing, consumer psychology, brand equity management, market research methodology, and the application of data analytics to marketing decision-making at strategic level. The doctoral research component enables candidates to conduct original research addressing significant marketing management challenges — from consumer response to AI-generated content to brand resilience in crisis — producing scholarship of professional and academic value. Being an EduQua Certified institution, member of ACBSP and IACBE, this Rushford DBA is ideal for senior marketing directors, brand leaders, agency heads, and marketing academics seeking to combine professional practice with doctoral-level intellectual engagement.
• Study online at your own pace
– Videos, recorded lectures, interactive content, reading materials
• Simple, structured assessments
– Multiple-choice tests
– Assignment submissions
Eligibility
• Master’s or an equivalent recognized academic title in Business and Management
• Master’s or an equivalent recognized academic title in any discipline with over 5 years of managerial and/or business experience
• Bachelor’s degree or an equivalent recognized academic title in any discipline with over 8 years of managerial and/or business experience
Document Requirements
• A passport size photo (head and shoulders only).
• Identity proof e.g. a copy of passport or any other government-issued identity card.
• Master’s or an equivalent recognized academic title in any discipline .
• Academic transcripts/marks sheets from the bachelor’s degree.
• CV (Optional).
Language Requirements
This program is taught in English. Therefore, you should be comfortable in using English as a language of communication (reading, writing and speaking).
When applying through ApplyMate, no proof of English language proficiency is required.* Application Processing Fee
The application processing fee is EUR 199.
- Payable after initial assessment of your application once your eligibility is confirmed.
- It is refundable if student is not accepted by the institution OR if admission offer is received with scholarship less than 25%.
100% Risk Free
- Payable after initial assessment of your application once your eligibility is confirmed.
- It is refundable if student is not accepted by the institution OR if admission offer is received with scholarship less than 25%.
100% Risk Free
Course Snapshot:
- Institution Rushford Business School
- Study Mode Online (e-Learning)
- Location Online
- Level Doctorate
- Duration 3 Years
- Credits 180
- Language English
What Our Students Say
